The truth is that Aquatoad began as two brothers in high school with a silkscreen press and a goofy name. Thousands of t-shirts later, my brother has moved on, but I've kept the Aquatoad name in honor of my first venture in design: drawing up t-shirts for summer league swim teams. And the domain name was still available.

Aquatoad was reborn in 2001 in New York City. It was there that I learned the craft of typeface design from the one-and-only Ed Benguiat at the School of Visual Arts. This intimate knowledge of letterform construction, informs my graphic design work at all levels. It is especially evident in logos and identity systems, where each letter is born of an idea and a pencil.

These days, websites account for more than half of my time. I approach websites as a designer first, but have also aquired the skills required to develop complex websites and web applications. These proficiencies include a hord of acronyms, but my bread and butter is using html, css, php and mysql to build standards compliant pages. I am most excited by projects intended to do more than check the website box on a client's to-do list. I want to build websites that are useful in measurable ways on a daily basis. Websites that make my clients glad they hired me. I guess that's true of everything I design.